The magazine peaked in the early 1970s at a circulation, breathtaking to see now, of 5.6 million copies a month. It also moved into TV with Playboy’s Penthouse (later Playboy After Dark), a late-night talk show of sorts starring Hefner and an array of celebrity guests.

By the early 1960s, it was a huge success, soon expanding to open its namesake clubs all over the world. Founded in 1953, it was a significant force in the loosening of anti-obscenity laws regarding the press. Hard to imagine it now, but Playboy once felt forward-thinking and modern. Hugh Marston Hefner, its founder/editor/latter-day reality-show star/loungewear enthusiast, died in 2017, as his faded empire contracted around him, and one got the sense that the magazine was kept going partly because nobody wanted Hef to outlive it. It’s not a surprise, exactly - its circulation and advertising drooped long ago, accelerating as the nudie pictures for which it was celebrated became available everywhere for free. It seems unlikely, given the wording of the announcement and the state of print magazine-making, that it will ever return. Playboy has announced that it’s closing down its flagship magazine for the rest of 2020.